We Know the Formula for Law Firm Email Marketing Campaigns at Sages Media!
In addition to social media marketing, email marketing is one of the cheapest marketing strategies in the industry. While there are now multiple ways to communicate, email also remains one of the most effective ways to reach your past, present, and future clients.
Serving Orlando, Sanford, Kissimmee, Jacksonville, Miami and surrounding areas, Sages Media is a full-service marketing and technology company that is focused on the growth, development, and success of your law firm. Contact us today to get started!
Why You Shouldn’t Underestimate Law Firm Email Marketing Campaigns
It is a common misconception in the legal industry that having an email campaign means you have to discount your services. This isn’t true! While many email campaigns do center around a promotion or a discount, this does not need to become something that you offer if it doesn’t make sense for your law firm. There are plenty of other ways you can reach your client base through email, such as:
● Events. Is your law firm sponsoring or participating in a local event? Let your client base know! Being active in and around the community creates interest and credibility.
● New team members. Did your law firm recently hire someone new? Let your clients know!
● New/Updated office. Has your office recently been redecorated or have you switched locations? Invite your clients to come down and discuss any legal services they may need!
● And more! We foster creativity at Sages; tell us what you want to send out as an email marketing campaign and we will help turn your dreams into reality!
What it Takes to Have Successful Law Firm Email Marketing Campaigns
Here at Sages Media, our email marketing campaigns for law firms speak to several years of experience across multiple industries. We have worked with a wide range of clients who have different goals, businesses and messages, so regardless of how you want your email campaign to look or what you want to communicate, there’s no project we can’t handle!
In order to ensure your law firm email marketing campaign is a success, here are a few things to keep in mind:
● Know your audience. Is your email appropriate for one big group or should your clients be split into categories depending on the service?
● Quality email addresses. Do you know if all the email addresses in your list come from quality clients? Not having good quality email addresses can affect the numbers that come back from your campaign and make it harder to know what works and what doesn’t among your client base.
● Learn and try again. The best practices in law firm email marketing come by doing. Learn what works for your law firm’s email campaigns and what doesn’t, then rinse and repeat!
Contact Sages Media today to get started on your law firm email marketing campaigns and check out our other marketing and design services!